2010 Watermelon Festival

The Valliant Watermelon Festival, in its 9th year, is an annual event to be held July 31, 2010 this year. Our mission is to celebrate the diversified agriculture in our four states area corner, including local produce, arts, forestry products and tourism. The Festival features ethnic and cultural entertainment partners such as music, wood working, photography contest, quilt show, crafts and a Friday evening Gospel concert. Saturday night there will be a street dance downtown on Dalton Ave.. Our goals are to provide information and entertainment concerning our cultural, artistic and agricultural area to local neighbors and traveling tourists. Learn from the demonstrations, enjoy the music, feast your eyes on the varied talent and treat yourself with some ice cold drinks, tasty foods and free, ice cold watermelon.

We anticipate an attendance of 5,000 or more with an audience from all age brackets and demographics. The Queen and King Pageants get everyone in the community involved weeks before the festival. Past yearss talent entries ranged from Julia “Watermelon” Child to a local farmer’s poetry about his grandkids and watermelon. The winner has an opportunity to travel to McAllen, Texas for the Texas/Oklahoma Association Queen Contest. Our 2009-2010 Queen was Miss Jessica Pennington from Wright City, OK. There are a host of children’s games, including watermelon eating, seed spitting, weenie dog races, turtle races, a coin sawdust scramble and horseshoe pitching contest.

In addition, this year, we are proud to host the Colgate Country Showdown, the nation’s largest and longest running country music talent search.   The Colgate Country Showdown begins each Spring with over 450 local talent contests sponsored by country music radio stations throughout the US. Winners advance to their respective State competitions held at leading fairs and expositions. Acts then compete for a $1,000 prize, the State Title and the opportunity to advance to one of five Regional Finals. It’s the last step before the prestigious National Final held at the historic Ryman Auditorium in Nashville, TN. The audience cheers on the Regional Winners, as they compete for the Grand Prize of $100,000 and the National Title. A uniform judging system is used at all levels of competition to ensure fairness.

We promote the event through newspapers, brochures, posters, mail outs, radio, TV and on our website, valliantchamber.org. Our City Park is clean with handicap parking and restroom facilities available.

There is no admission fee and watermelon slices are provided free.

If you are interested in participating as a vendor please click here for information and click here for an application.

If you would like to participate in our Parade please download our Parade Entry Form.

Photography Contest Rules

Photography Entries will be on display at the James B. Ray Community Center.

Robert Lairson, Photography Chairperson, has announced the rules for the Watermelon Festival Photography Contest.

The required theme is watermelon or life on the farm. All entries may be of (1) people, (2) animals, (3) flowers, (4) still life or (5) scenic.  Entries must be framed 8 x 10 or 11 x 14 and suitable for hanging. Entries without proper hangers will not be judged or displayed. Contestant’s name, address, phone, and category must be printed on the entry form and the back of the framed photo. There will also be a special judging for youth entries. Numbers will be assigned upon entry.  Maximum of two entries per category. Deadline for entries is 4 PM on Thursday, July 29, 2010.

For each category the prizes are: 1st Place – $25.00, 2nd Place – $15.00, 3rd Place – $10.00, and Overall Best of Show – $25.00.

Early entries may be taken to Lairson Imaging (9 Dalton St) or the Valliant Chamber of Commerce & Agriculture office (16 Dalton St).  Entries will be released July 31 at 4 p.m.

For more information, contact Robert Lairson at 933-4152, or the Valliant Chamber of Commerce at 933-5050.

Robert Lairson, Photography Chairperson


Pageant – July 29, 2010, 6 PM, Valliant High School Auditorium

Gospel Singing – July 30, 2010, 7 PM, Valliant City Park

5K Run – July 31, 2010, 7 AM – Valliant City Park

“Watermelon Mania” Parade – July 31, 2010, 9 AM

Watermelon Festival Activities, Colgate Country Showdown, & Classic Car Show

July 31, 2010, 10 AM – 4 PM, Valliant City Park & Mattie Terry Community Building

Softball Tournament – July 31, 2010, 9 AM, City Softball Field behind Doc’s In & Out

Street Dance with Neal Billy & The Straight Shot Band

July 31, 8 PM till Midnight, Downtown Valliant

All forms are available at the Chamber Office

5K “Watermelon Crawl”

Download a 5K Entry Form Here. (Adobe Acrobat PDF File)

Car Show

Download a Car Show Entry Form Here. (Adobe Acrobat PDF File)

Colgate Country Showdown

Download a Colgate Country Showdown Entry Form Here. (Adobe Acrobat PDF File)


Download a Pageant Contestant Packet Here. (Adobe Acrobat PDF File)

Parade “Watermelon Mania”

Download a Parade Entry Form Here. (Adobe Acrobat PDF File)

Photography Contest

Download a Photography Contest Entry Form Here. (Adobe Acrobat PDF File)

Download the Photography Contest Rules Here. (Adobe Acrobat PDF File)

Quilt Show

Download a Quilt Show Entry Form Here. (Adobe Acrobat PDF File)

Softball Tournament

Download a Softball Tournament Flyer Here. (Adobe Acrobat PDF File)

Turtle Race

Download a Turtle Race Entry Form Here. (Adobe Acrobat PDF File)


Download a Vendor Application Here. (Adobe Acrobat PDF File)

We are no longer accepting applications from food vendors for 2010.

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